It didn't take long after 1945, when Brioni was established in Rome, for the high-profile business, entertainment, and world leaders to take notice. When they opened Brioni Roman Style, the company invented Prêt Couture--and showed the world how to innovate men's fashion.
That Brioni staged the first men's fashion show is illustrative of the company's theme: progressive styles bound to the integrity of old-world tailoring.
Men from John Wayne and Clark Gable to Morgan Freeman and Leonardo DiCaprio have recognized Brioni's expertise in creating luxury goods. Will you be next?